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An information marketer is someone who works as an online marketer to sell digital goods.

Quite simply, information marketers determine a niche that requires specialized knowledge to enter – like learning a language, cooking, playing music, making money as an affiliate on a certain site – and then sells a digital or series or courses that help train individuals to do what the information marketer has already been successful doing.

This is a specialized career path, one that does not require a degree or an education, but rather a specific set of skills and a general ability to write quickly and to write well. One of the leading reasons why many people consider information marketing is because if you write the product yourself, there is little to no overhead to start.

The following are a step-by-step guide to begin your information marketing journey and start making money from home.

Choose Your Product

The first step in any information marketing campaign is choosing what you’re going to be selling. It’s a good idea to pick something that you know. It’s an even better idea to sell something that you’ve created.

If you have specific knowledge about music, for example, you can write an eBook or record a series of video or audio tutorials about playing guitar. Selling your own product means that you won’t be relying on commission, but instead on pure revenue – there’s no split to worry about. It also means that you turn yourself into a brand, and your success will carry over to future information marketing campaigns that you start in the same niche due to name recognition and an already established network.  

Still, if you’d rather get started right away to gain some experience before you invest time into creating your own product, you can take a look at larger affiliate sites like ClickBank, or even Amazon, which offers a 4% split with you based on any eBooks you sell (though of course, you can always choose to sell other items as well).

Create a Website

Before you can start earning money from information marketing, you need to have a website that you can make sales on.

This means that you may have to design and put up a website yourself, or pay a professional developer to do it for you. However, there are a range of different services that make website design easy, like WordPress or Squarespace, and the cost of purchasing your own URL is quite affordable.

There are different types of websites that you can run – a personal, expert blog that offers paid access to premium content like Neil Patel’s online marketing blog, single landing pages that tell you the benefits of a specific book or product like this satirical landing page for potatoes, or a regular old blog that contains affiliate links.

Write, Write and Write Some More

The next part of becoming an information marketer is not something that you can accomplish, but rather a process that will always be ongoing. There are a few different ways that you can market yourself, but all require content.

You can submit answers to questions related to your niche on sites like Quora, Reddit, and other online forums – especially forums dedicated to the topic you are working in. Always be upfront about any affiliate links that you do include (and be sure to respect the rules of the places that you are posting).

In fact, sometimes the best course of action is not to post affiliate links at all, but rather to drive traffic to your website, which is where you will be making your sales.  

If you’re running your own blog, you’ll want to maintain a steady stream of content publishing on a regular basis. Making sure your content is well written, supported by rich media like photos and videos, and your audience shares and engages with it as much as possible across social media and other websites can help drive significant traffic your way.

The main thing to keep in mind as an information marketer is that you need to put out a great deal of work on your own consistently. This means that you need to stay motivated: fortunately, there are several ways to boost your productivity when working from a home office.

Information Marketers Need an Audience

While posting in discussion forums and posting guest articles on other sites is a great way to get your links to your website out there, there are other methods of gaining an audience that you should be aware of.

Building an email list by having a signup on your website is a great way to push new posts to a receptive audience, and is also an effective way to generate new sales from new products by including a link in the email.

Additionally, you may want to consider purchasing online advertisements. Facebook and Google both offer microtargeting, allowing you to pick an audience based on their interests, location, and other demographic factors and consumer data that exists based on their browsing history.

This means that you are advertising to a targeted audience – one that is much more likely to purchase your product and become a repeat customer or loyal follower as a result.

Always Keep Learning

The internet is a dynamic business environment, and in order to continue to grow your revenue stream as an information marketer, you need to make sure that you stay ahead of new developments, products, and ways of advertising to your audience.

Be sure to check out our blog for additional articles and resources about how to jump start your information marketing career and continue your work from home journey.